Vacancy: Marketing Assistant

IPU are looking for a very talented, hard-working individual who really wants to make a difference and who would like to support our B2B marketing activities.

Role

IPU’s marketing department is:

  • Broad in the scope of the materials, tools and systems we deploy to support the business’ national and international sales operations.
  • Innovative in the adoption of new techniques and technology on our website and in our sales support materials.
  • Forward-looking in our approach to the as-yet unknown tools that may help us tomorrow.

Main Job Tasks and Responsibilities

  • Create B2B integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Writing copy for web content, PR materials, product sales literature, handbooks, email campaigns, online and print adverts, video scripts, etc.
  • Optimise web content (SEO).
  • Capture & edit images & videos to support marketing activities.
  • Write, edit and proofread copy for promotional materials within marketing campaigns.
  • Design basic marketing collateral and presentations.
  • Manage the creation, implementation, tracking and measurement of marketing campaigns.
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Keep abreast of current trends in marketing.

 

Skills and Attributes Required

  • A qualification in Marketing preferred, such as a degree or a qualification from CIM.
  • A passion for marketing and the desire to grow knowledge and skills. Graduates are welcome to apply.
  • Experience working in a B2B marketing department would be excellent.
  • Must be able to demonstrate excellent literacy and numeracy.
  • Should be able to illustrate successful digital marketing projects incorporating SEO, PPC and alignment with a business’ commercial goals.
  • Must have excellent skills with specific programmes such as Microsoft Word, Outlook, PowerPoint and Excel plus a strong aptitude for IT in general.
  • Previous experience with WordPress, WordPress Multi-Lingual, Gravity Forms, Moz and a CRM system will be useful.
  • Strong understanding of data analysis using standard tools such as Google Analytics and further analysis in Microsoft Excel.
  • Experience with Google Ads & LinkedIn advertising would be useful.
  • Experience using Adobe Photoshop, InDesign and Premiere Pro would be helpful.
  • Ability to present strategies, projects and analysis to internal or external audiences.
  • Be aware of different buyer personas, from the ‘interested’ stage, right through to ‘purchasing’ and ‘loyalty’.
  • IPU has a large product range so excellent organisational, project and time management skills are important.

 

Key Personal Attributes

  • An assertive personality.
  • A strong desire to learn and develop.
  • A hard-worker.
  • Team Player
  • Performance-driven.
  • A good collaborator.
  • Honest and ethical.
  • Inventive and inquisitive.
  • Easy-going and open.
  • Dedicated to high standards and continuous improvement
  • Has a Can-do attitude

The interview process will include short but formal assessments of literacy and IT skills.

To apply, please email your CV and cover letter to hr.recruitment@ipu.co.uk