International distributors required for SureStart Spring Starters

Due to the rapid sales growth of our SureStart Spring Starter range we’re now looking for international distributors to join the IPU family. This is your opportunity to add a quality product to your portfolio and represent the global Spring Starter brand in your area.

SureStart Spring Starters

SureStart spring starters are a reliable, cost-effective way of providing manual starting for diesel engines in a variety of applications. Available for engines up to 12 litres, they are ideally suited to harsh environments such as offshore and marine and provide an ideal low-cost alternative to electric starting systems.

What you’ll receive as a distributor of IPU’s SureStart Spring Starters:

Training

We’ll provide you with comprehensive training on the SureStart product range. This will develop your confidence in the product and allow you to better support your customers.

Marketing Materials Support

When you join IPU we won’t leave you to fend for yourself. We’ll provide you with all the support materials you’ll need including:

• Web update service: By adding a single line of code you can automatically add SureStart Spring Starters to your website. Just set it up once and you’re done. No writing required AND it’s free!
• Product literature: As standard our product literature features the IPU brand but if required we can provide PDF brochures that use your own branding. These include:
  • Product datasheets: Product datasheets include marketing messages to sell the benefits of the products as well as some technical information about its capabilities.
  • Technical datasheets: Technical datasheets contain no marketing information. Their technical information includes full specifications and technical drawings.
• Photos and videos: We will supply you with all of the photos and videos we use on our website.
• Sales support book: This provides you with all the information you need to sell SureStart Spring Starters. It includes:
  • The Elevator Pitch: how to sell the idea of the SureStart product range in under a minute.
  • The ‘Send Me An Email’ email: a pre-written and information-rich email to send to uncommitted prospects after a phone call.
  • The Referral email: a pre-written and information-rich email to send to prospects you’ve been referred to but who won’t take a meeting or phone call.
  • Objection Handling: how to respond to the most common reasons not to buy
  • Feature-Benefit-Advantage: good old-fashioned data to translate product specifications into something of interest to a non-technical prospect.
• Email content: We can provide you with ready to go email content that you can send to your database.
• Listing on the IPU website: We’ll include your company on the distributor map on our homepage. This will allow anyone to find you when visiting our website.
• Presentations: We’ll provide you with presentation material to use when meeting new and existing clients.

Next step – register your interest

For more information or to register your interest in becoming a distributor of the SureStart Spring Starter range, please contact us via the following registration form. Alternatively, you can email ipu@ipu.co.uk or call us on +44 (0) 121 511 0460.